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  • Writer's pictureCandice Bester

Unlocking the power of social media engagement: tips to improve your online presence

The world of social media has evolved tremendously over the past five years. With the emergence of new technologies and the increasing number of internet users, social media platforms have experienced significant changes in their features, functionalities, and user behavior. In this article, we will take a closer look at how Instagram, Facebook, and Twitter have changed over the past five years, and what the latest trends in social media are.


Instagram has grown significantly over the past five years, with the number of users increasing from 300 million in 2014 to over one billion in 2019. One of the most significant changes to the platform is the introduction of Instagram Stories in 2016, which allowed users to share short-lived videos and images that disappear after 24 hours. This feature has been a game-changer, and now has over 500 million daily active users. Instagram also launched IGTV in 2018, which allows users to share long-form video content.

In addition to new features, Instagram has become increasingly popular with businesses as a marketing tool. The platform has introduced new advertising formats, such as shoppable posts, where users can purchase products directly from Instagram posts, and sponsored content.


Facebook has also undergone several significant changes over the past five years. One of the most significant changes is the shift towards video content. Facebook introduced live video streaming in 2016, which allows users to share live video content with their friends and followers. Facebook also launched Watch in 2017, a video-on-demand service that offers a range of content, from original programming to live sports events.

Another significant change is the decline in organic reach for brands and publishers. Facebook's algorithm now prioritizes content from family and friends over brands and publishers, which means that businesses need to pay to reach their audience. The rise of private messaging apps, such as WhatsApp and Facebook Messenger, has also been significant, with over 2.7 billion monthly active users combined.


Twitter has remained relatively unchanged in terms of features over the past five years. However, the platform has seen a shift in user behavior, with users increasingly using the platform to consume news and information. Twitter has become an important tool for journalists, politicians, and celebrities to share their thoughts and opinions with their followers.

Twitter has also made changes to combat spam and fake news on the platform. In 2018, the platform introduced new measures to detect and remove fake accounts, and has made it easier for users to report fake news and misinformation.

The latest trends

The latest trends in social media are centered around new technologies, such as augmented reality (AR) and virtual reality (VR). Instagram has introduced AR filters that allow users to create interactive, engaging content, while Facebook has launched Oculus, a VR platform that allows users to explore virtual environments.

Another trend is the rise of social commerce, where users can purchase products directly from social media platforms. Instagram has introduced shoppable posts, while Facebook has launched Marketplace, a platform that allows users to buy and sell goods and services within the Facebook app.

Finally, social media platforms are increasingly focusing on privacy and security. Facebook has made changes to its privacy settings and introduced new measures to protect user data, while Twitter has introduced two-factor authentication to make it harder for hackers to access user accounts.

In conclusion, social media trends have evolved significantly over the past five years. Instagram has become a powerful marketing tool, while Facebook has shifted towards video content and private messaging. Twitter has remained relatively unchanged, but users are increasingly using the platform for news and information. The latest trends in social media are centered around new technologies, social commerce, and privacy and security. As social media continues to evolve, it is essential for businesses and users to stay up-to-date with the latest trends and developments.

Tips to increase your social media engagement

Social media has become an integral part of modern-day communication. With millions of users engaging with content every day, it has become a powerful tool for businesses and individuals to reach their target audience. However, with so much content being created and shared every day, it can be challenging to stand out from the crowd. In this article, we will explore some tips to increase your social media engagement and reach a wider audience.

Know your audience

To increase engagement, it is essential to know who your audience is and what they want to see. You should have a clear idea of your target audience's demographics, interests, and preferences. By understanding your audience, you can create content that resonates with them and encourages engagement.

Consistency is key

Consistency is crucial in social media engagement. You need to be consistent with your posting schedule and the type of content you share. By posting regularly, you can keep your audience engaged and interested in what you have to say. You should also use a consistent tone of voice and style in your posts, so your brand identity remains consistent across all your social media channels.

Use visuals

Visual content is more likely to engage users than plain text. By incorporating visuals such as images, infographics, and videos into your posts, you can increase engagement and attract more views. Make sure the visuals you use are of high quality and relevant to your content.

Engage with your audience

Social media is not a one-way communication channel. It is essential to engage with your audience by responding to comments, messages, and mentions promptly. By interacting with your audience, you can build a relationship and create a community around your brand.

Use hashtags

Hashtags are a powerful tool to increase your reach and visibility on social media. By using relevant and popular hashtags in your posts, you can attract new followers and reach a wider audience. Make sure the hashtags you use are relevant to your content and target audience.

Host contests and giveaways

Contests and giveaways are an effective way to increase engagement and attract new followers. By offering prizes and rewards, you can encourage your audience to engage with your content and share it with their friends. Make sure the rules of the contest or giveaway are clear and easy to understand.

Collaborate with influencers

Influencer marketing has become a popular strategy to increase engagement and reach on social media. By collaborating with influencers in your niche, you can leverage their audience and credibility to promote your brand and increase engagement. Make sure the influencers you collaborate with align with your brand values and target audience.

Increasing social media engagement requires effort, creativity, and consistency. By knowing your audience, being consistent, using visuals, engaging with your audience, using hashtags, hosting contests and giveaways, and collaborating with influencers, you can increase engagement and reach a wider audience.

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