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  • Writer's pictureCandice Bester

The world's largest private rugby collection is in Stellenbosch.

If you haven't heard, The Ultimate Rugby Experience at Nooitgedacht is the world's largest private rugby collection and exists right here, in Stellenbosch. It holds memorabilia from collectors Theo Geustyn and Choet Visser, who have been collecting valuable items for over 50 years.

We conceptualised and managed the launch event, which was held at the prestigious Nooitgedacht Estate and was attended by rugby royalty such as Sir Gareth Edwards, Roger Young, Theuns Stofberg, Jean de Villiers, Frik du Preez and many others.

We now manage all social media, digital marketing and other marketing campaigns for this super premium brand. It is a not-to-miss destination when in Stellenbosch, even if you're not a rugby fan. It holds a beautiful restaurant in the middle of the museum, serving up the best pizzas and gastro pub food and is the perfect spot to watch a match. We happen to also manage all the operations at the restaurant.

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